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What To Do When Your Prospects Are Getting Cold Feet?

cold market financial advisor prospecting online sales tips Oct 20, 2022
What To Do When Your Prospects Are Getting Cold Feet?

I've had at least 4 prospects get cold feet (cancel the call or no show) going into our closing call the past 2 weeks because I gave them too much time to make a decision.

NO prospect needs months or weeks to make a decision.

They know deep down if they're willing to pull the trigger and work with you.

My recommendation? The closing call needs to be within 3 days of your intro call.

The longer you give your prospect time to think, the more fear and doubt creep into their mind.

Fear and doubt self-sabotage your prospects. Your prospect probably NEEDS your solution, but negative thoughts creep in to hold them back from getting to that next level in life.

So do what is in your prospects' BEST INTERESTS and get them to make a decision sooner, rather than later.

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