Can You Explain Another Person's Problem Clearer Than They Can?
Sep 01, 2022
"If you can explain another person's problem clearer than they can, they automatically assume that you know the answer."
Stop. Reread that. And then think on it for 15 seconds.
Do you know one of the reasons why this is so powerful?
It's powerful because this is one factor that will make you more successful in sales.
Why?
Because you need to be seen as credible in sales.
And one of the best ways to prove how credible you are is to clearly articulate the problem(s) that your prospect faces on a daily/weekly basis.
So quit obsessing over how to "present" your solution the best way possible, and get obsessed with CLEARLY understanding the problem(s) your prospect faces.
PS - A BIG thanks to Jamie Jenkins for mentioning this on a call together a few weeks ago. It was SO good and refreshing to hear.