The Accelerator Blog

Our best articles on mindset, challenges, techniques and strategy are here. Whether you are just entering into the field or a veteran, stay in the zone, maintain your groove and SERVE YOUR CLIENTS.

Are BIG Goals Counter Productive?

financial advisors prospecting tips sales Jul 15, 2022

This is controversial: 

BIG goals are COUNTER-productive. Here's how: 

Let's say that your BIG goal is to bring in 20 clients this month. But last month you only brought in 3 clients. 

The month before, you only brought in 2 clients. And three months ago, you only brought in 1 client. So, between those 3 months, you're averaging 2 clients per month (6 clients total). 

So, to be honest with yourself, if you're averaging 2 clients per month, HOW do you expect to 10x your results all of a sudden? 

So, rather than jumping from 2 clients per month to 20 this month, why not aim for 5 clients this month? 

Once you hit that goal, why not aim for 7 clients? Then 10? Then 13? Then 16, and so on... It often sucks to fail miserably on a goal. So, why fail month after month after month? 

It's good to stretch yourself, but you also need a tactical game plan for HOW you're going to achieve your goal(s). Keep in mind, that this is NOT a post to discourage you.  

If anything, this is a post to CHALLENGE you to find ways to make your BIG goals ACTUALLY happen.

THE ACCELERATOR BLOG

Mindset, Strategy, Execution

Subscribe to the newsletter and stay up to date on the latest trends, techniques, best practices for prospecting.

Your information stays with us, only to be used for internal use.