Why You Should Regularly Post Quality Content On LinkedIn As a Financial Professional?
Regularly post quality content on LinkedIn.
Your prospects don't know who you are. 8 times out of 10 now, when I'm on a call with somebody, they actually know who I am, because I've gradually built a brand over time.
It's not like I'm Tony Robbins, or Gary Vaynerchuk, or anybody like that but I have built a decent brand on LinkedIn. And because of that, when I get on a call, I'm not having to prove myself to a prospect.
It's nice because when you post the content, people see you, know you, like you, and trust you.
So when you're on the call, you can focus more on the other person and solving their problems, rather than proving yourself as to why you are the person to solve their problems.