Financial Representatives Focus Too Much On Finding The “Perfect” Prospect
Apr 25, 2023
Financial representatives focus too much on finding the “perfect” prospect.
But they should be focused on becoming a better communicator. This will lead to quality prospects revealing themselves to you. They’ll open up to you.
Learn how to get prospects interested & curious.
When you do, you’ll have no problem getting meetings set weekly from LinkedIn.
So, how do you get prospects more interested & curious?
For starters, you focus on them, NOT you.
For example, an average financial rep uses words like:
• “MY company”
• ”OUR product”
• ”OUR clients”
• ”WE do X”
But a successful financial rep uses words like:
• “Do YOU experience X problem? If so, how so?”
• “Can YOU tell me about X?”
• ”How has X problem affected YOU?”
It’s about them.
Not you.